B2B Marketing Online featured References-Online in a recent article about how enterprise companies are increasingly adopting customer reference programs. The article talks about what B2C companies have known all along about customer references and what B2B players are learning fast -- customer references can be a great augmentation to any sales program.

"With a high-ticket price of certain goods and services, attaching first hand positive evaluation of your businesses products or services can mean the difference between a highly lucrative long-term contracts and losing market share to your competitors," the article states.

The article goes on to talk about References-Online and their innovative Reference-OnDemand service. "Leaders like Salesforce.com have cemented their system platforms with new additions. In the customer reference sector it has Reference-OnDemand that can (as Salesforce.com describes), “Reference request process, increasing utilisation of key references and reducing reference fatigue.” What's more, as with its other services, the system is delivered via an IP connection alleviating the need for additional infrastructure in your business. Other CRP systems to consider include References-Online and Customer Reference that have a small business and enterprise version of its applications available."

You can read the piece at B2B Marketing Online. For more information about References-Online, contact us today online or by phone at 303-309-1180.